Roderick Alemania is the CEO of ReadyUp. An accomplished entrepreneur, Roderick has been at the forefront of industry transforming technology throughout his career. As the internet was transitioning to commercial use, Roderick helped to grow Infoseek from startup to publicly traded company, which was then purchased by Disney. As gaming shifted to the mass market, he was a key contributor for driving IGN’s value from $26MM to a $650MM acquisition by News Corp. At Vudu, he moved digital distribution to high definition formats (HD) when the industry was still in its infancy, driving a 60%+ revenue margin. At Six Apart, he helped to lead the development of the influencer marketing industry during the early days of blogs. And, at Tapjoy, he pioneered mobile advertising strategies for consumer brands.