ReadyUp Partners with National Basketball Players Association and Think450, Launches Esports Smart Calendar

ReadyUp, an esports and gaming platform for player connection, team management, and fan engagement, today announced a partnership with the National Basketball Players Association (NBPA) and its wholly owned commercial arm THINK450. In conjunction with the partnership, ReadyUp will launch an esports smart calendar that will act as the comprehensive source to find esports matches, tournaments, and livestreams that includes video game fan experiences and media events with NBA Players. NBA players will seed the calendar with their own game livestreaming events that gamers can either watch or join in and play. Gamers and esports fans will be able to access the smart calendar by signing up for the ReadyUp beta at

“Eighty-five percent of NBA players play video games*. The NBPA and THINK450 partnership with ReadyUp gives our players an exciting new way to connect with their fans, based on their shared passion for video games and esports while creating new content and distribution channels for our business partners,” said Michele Roberts, Executive Director of the NBPA.

ReadyUp’s smart calendar connects fans with their favorite esports players, teams, and streamers globally by providing a guide linking directly to live events, online tournaments, and live streams. Users can discover and add events to their personal calendars either for specific games, players, teams, or organizations; additionally, users can invite friends, teammates, and fans and share the events across social media. Teams, leagues, publishers and others who want to submit events for publication may do so at

“ReadyUp is about bringing the gaming and esports community together,” said Roderick Alemania, CEO and cofounder of ReadyUp. “ReadyUp’s partnership with the NBPA and THINK450 reflects the mass market appeal of gaming and the intersection of traditional sports and esports. Our smart calendar is not only a complementary product to the partnership, it’s an opportunity to solve a major market need – the issue of fragmentation – by giving the gaming and esports community an easy way to find events across the entire industry, stay engaged with everything they want to watch, and never miss their favorite players and teams.”

Payne Brown, President of THINK450 says, “This deal with ReadyUp is indicative of the kind of innovative partnerships that THINK450 is excited to pursue. Our players have always been on the cutting edge when it comes to esports and we are eager to give them more access to interact with fans and gamers through ReadyUp.”

ReadyUp was founded to benefit amateur and professional gamers, teams, clans and fans. Incremental to the esports smart calendar for fans, a gamer database and discovery recommendation system will match players based on skill, playing style and compatibility helping players find teams and teams find players. Team management tools will enable esports competitors to efficiently manage their teams so they can focus on competition and player development. Additionally, gamers can monetize their skill and passion for gaming by creating content, offering coaching, training, or fan experiences in a marketplace, which will launch in 2019. ReadyUp is currently in beta, which gamers and fans can join at

About ReadyUp
ReadyUp lets you find and meet gamers you like – and makes it easy to manage your team, stay connected with fans, and improve your game. A platform for player connection, team management and fan engagement for gamers of all levels, ReadyUp enables players to connect with teams and teams with players, compete against other teams more easily with the support of team management tools, and get better by accessing a global marketplace of gamer services (e.g. coaching, recruiting). ReadyUp’s founding team has deep roots in esports, games, and professional sports. The company is privately held. For more information, visit

About the NBPA
The National Basketball Players Association (NBPA) is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to ensure that the rights of NBA players are protected and that every conceivable measure is taken to assist players in maximizing their opportunities and achieving their goals — on and off the court.
The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities.
In addition, the NBPA provides a forum for players to participate in union activities – including executive leadership roles, team representative positions and global community outreach initiatives. The NBPA offers each NBA player the opportunity to get involved in the democratic institution that was created for, continues to exist for and is run by them.
About THINK450
THINK450 is the innovation engine of the NBPA, charged with creating disruptive and substantive business relationships for the most marketable athletes on the planet. THINK450 represents every current NBA player and works with leading companies and brands across all industries to help its members capitalize on growth opportunities in the content, marketing, technology, and licensing arenas – among others. For more information, please visit

Jen McLean
SVP of marketing

Elle Hagedorn
Senior Manager, Media Relations & Communications

*Source: CNN

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